Innovation: Technology at the Base of the Pyramid (BoP)

Consumers at the Base of the Pyramid (defined as the 4 billion earning less than $10/day) represent the single fastest growing market for mobile and broadband technology around the world. This vast market represents a huge opportunity for technology and telecommunications firms.

SSG helps government and corporate partners design and execute business strategies that deliver sustainable access to mobile and broadband services at the BoP. We combine technology, business savvy and development expertise to deliver on-the-ground solutions that connect communities and enrich lives.

• BOP Business Model Development. SSG uses innovative approaches, such as micro-franchising, to create business models geared towards delivering sustainable access in markets worldwide. We partner with leading companies, including Microsoft, Intel and QUALCOMM to design business strategies that enable our clients to deliver quality broadband and mobile-enabled services at the Base of the Pyramid.
• End-to-End Project Management. SSG not only designs winning strategies for clients, we can help make them a reality. With our global expertise and rapid response, we can provide end-to-end project management, ensuring your BoP project is executed on-time and on-budget.
• Public-Private Alliances (PPAs). Public-Private Alliances can significantly enhance the sustainability of BoP business strategies by leveraging the expertise, funding and technology of the private sector, governments and NGOs. SSG builds technology PPAs for clients around the world.